Exclusive to North America, T-GO is a mass-market brand that will bring technology, outstanding quality, value, and an exceptional customer experience on our all-digital, fully transparent, buying platform. Based on the Chery Tiggo models sold in numerous markets world-wide, T-GO will offer high quality, bold designs with a top tier warranty – all priced 15% - 20% below competitors. The initial T-GO model will be a 5- and 7-passenger mid-size crossover SUV and all vehicles will be sold with our signature one-price, no-haggle, no-hassle pricing.
HAAH will be supported via a technical cooperation agreement in principle by Chery Automobile, the number one exporter from China to 80 countries for over 18 consecutive years. This technical cooperation will allow T-GO to provide fun-to-drive value driven vehicles custom tailored to North American drivers with the lowest cost of ownership in the industry. T-GO vehicles will be based on the Chery Tiggo models and will be sold in the USA and Canada.
Contact Chris.Hosford@HAAHauto.com for media information and interviews.
Image is representative of future vehicles for North America